Delivering a perfect webinar is not always easy. For one reason or another, even the most experienced presenters will sometimes run into issues of some kind. However, there are a few things you can do to identify these issues and plan ahead for them. The key to any good presentation is being prepared and knowing your content. These tips below are designed to help you eliminate any issues that may arise and allow you to deliver a knockout webinar.
SETTING UP YOUR EQUIPMENT
As a general rule of thumb, you’re definitely going to need: a webcam, a pair of headphones, speakers, a strong light source and an audio device such as a built in or external mic.
The key to perfecting your audio is ensuring you’re using quality equipment and to check how everything sounds beforehand. Test different settings, levels, angles and distances to find what works for your voice. Note that if you’re in a noisy environment, any noise will be picked up in your mic which can be distracting so be sure to eliminate any outside noises as best as you can.
When you’re setting up your webcam, check that your camera is properly positioned. Other than straight on, some suggest that the most flattering angle to have your camera at is at forehead height and slightly tilted down, this way you can see your whole face clearly. Now, this is of course not the only (of even the most effective way to present a webinar). We suggest that introducing yourself to begin and then switching to a presentation is far more engaging for audiences.
Your lighting can consist of natural light if you’re in a bright room, some lamps or light stands or an external lighting kit. Dark settings equal poor quality and poor vision so it needs to be plentiful regardless of the source. Three point lighting is ideal for shooting a single subject, where two sources are placed on either side and one above or behind the subject to eliminate shadows.
DURING THE WEBINAR
Staying on Track
During the webinar, don’t waste time on unimportant information.This means sticking to your script and not veering too far off topic. Off-topic distractions limit that time and you could miss out on providing valuable pieces of information, so consider leaving questions until the end. Note cards are a great way to stay on track and structure your thoughts, just make sure you aren’t relying on them too heavily or your audience will know.
Engaging Your Audience
Unlike regular presentations where your physical presence demands the attention of your audience, virtual presentations require much more to engage an audience because there’s more to distract them. They require movement every few seconds to maintain an engaging pace. This movement can include simple slide transitions or section highlights. Just be sure you don’t go overboard with the transitions or any kind of animated movement as they can appear glitchy and distracting to members of your audience with poor internet speeds.
Focus on always involving your audience, tell a joke or a story intermittently especially if it applies directly to topics you are discussing. Don’t be afraid to think outside the box either eg. contests and case studies. This will make the information more relatable and memorable. Yondo’s file sharing feature is good for that too where you can simply add an attachment and send it to all attendees beforehand. Also, ask your audience to share their thoughts, or personal experiences on a particular topic. People love talking about themselves and if you can get them thinking about your topic and how it relates to them, they are more likely to engage with what you’re saying.
Remember to always be lively and active in your voice and tone. It’s not an audience’s responsibility to listen – it’s yours to make them and people will not connect with what you’re saying if you aren’t trying to be an engaging presenter. In terms of an ideal length, it simply does not exist. It’s entirely dependent on your topic and how much interesting content you’ve got to present on the topic.
LAST MINUTE CHECKS
There are a few last minute things you can do to ensure your webinar runs smoothly and the first is simply practicing it a few times. You also need to familiarise yourself with the software before you get started to avoid any technical faults. Do a check of your workspace before you get started and make sure that your area is tidy and not too distracting. Make sure you’re well positioned, your lighting is good and your audio is working correctly because there’s no easier way to ruin a perfect webinar than having to adjust your equipment in front of your audience.
Of course there can never be a 100% guarantee that you won’t have issues along the way, but it’s being prepared for them that can make or break your webinar. Stay calm, remain confident and know your content and you’ll be sure to present a killer webinar.