Whether you use search engine optimization, guest posts or paid traffic, most people who come to your website will not buy from you right away. A lot of marketers simply let their visitors click away, but doing so is a mistake that you can’t afford to repeat. If you would like to get the most from each person who comes to your website or sales page,

Learn to harness the power of email marketing to grow your business.Click To Tweet. Once you get people to sign up for your mailing list, you will be able to stay in touch and to keep promoting your offers, taking your profitability to the next level.

If you want to use email marketing to enhance your bottom line, creating an opt-in page is a smart step in the right direction. Your opt-in page will simply allow your visitors to sign up for your mailing list, but not everyone will jump at the chance to hand over personal information. You can inspire them to sign up by offering a free product or discount. Some business owners have given away e-books and digital courses, and you will want to see if doing the same gives you the results for which you have been hoping.

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Once your prospects start joining your email list, you will likely feel tempted to promote your offer right away, but doing so can harm your progress. Rather than going for a sale as soon as people join, continue to provide value by sending helpful articles, free digital products or special discounts. If you want to take this method to the next level, encourage your readers to provide you with honest feedback and to ask questions. This process will give you insights about what your audience wants to learn, allowing you to offer engaging content that will stand out from the rest.

Offering a gift and sending valuable content will work wonders for building trust with your audience. You will then be ready to pitch your offer and to monetize your email list. When you are crafting your subject line, think of something that will stop people in their tracks and compel them to read the rest of the email. Also, you will want to write your email like a sales page, making it easy to scan and including a call-to-action. Depending on your email provider, you can use conversion pixels to track the effectiveness of each campaign.

If you let people navigate away from your website without trying to get their contact information, you are throwing money away, and your business could fail as a result.

Having a list of subscribers gives you access to targeted traffic at the push of a button, and some people will buy from you for years if you treat them right. When you want to see what email marketing can do for your business, creating an opt-in page and offering valuable content will get the ball rolling. You will get even more money from each prospect, and your business will expand as a result.

 

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