Today’s market offers the ideal environment for building an online course business.
In 2017, the global market for online education reached an enormous $255 billion (World Economic Forum) and it shows no signs of slowing down. Within and outside of the education system, millions are purchasing online courses in order to improve their knowledge and skills. Due to the increase in hectic schedules, the convenience of continued education online is priceless. In effect, entrepreneurs and subject matter experts from all over the world have started creating and selling online courses.The global market for online education reached an enormous $255 billion.Click To Tweet
Follow the steps below to join the growing trend of producing an online video course:
Decide on a Topic
The first step to creating an online course may be one of the most complicated, deciding on a topic. The majority of course creators begin with a broad, general idea. The goal is to narrow it down to specifics. You will need to focus in on what needs to be there and what can be eliminated. This process may take some time and will further develop through the research process. Successful online courses speak to a specific audience about a specific problem. Specific sells. Find your niche market.
Choose a Platform
When you have decided on a topic, it’s time to decide how to make it available to users. There are many different platforms to choose from when it comes to an online video course, including ones like Yondo that allow you to create a Pre-built Store. When choosing a platform, consider it’s marketing capability as well. Choosing a platform with built-in landing pages, email marketing templates, and other features can cut your workload in half. Yondo gives you the ability to integrate with multiple CRM’s and email marketing templates. Be selective when choosing a platform because it will become the foundation of your business.
Research the Topic
Begin by researching what has already been written about the chosen broad, general topic. What are others doing in this area? What is successful? Research may take the greatest amount of time. Google and Amazon can be a resource for finding out what books or online courses have been created already. Negative reviews can give you ideas of where there is a need for information. Surprisingly, if it is difficult to find information on the topic, it may not be a great place to start. If you are able to find multiple courses and information, there is a good chance a strong market exists for the topic. Ideally, finding a fair amount of information but none exactly like yours is ideal.
Create the Course
It’s finally time to develop the content. Procrastination can be an issue for this segment of the process. Set a daily goal of time or word count to keep on track. An outline can be helpful as well. If you are feeling stuck, place the topic at the top of a page and brainstorm any words or ideas that come to mind. You can also use other websites created on the topic to get inspiration. What are others doing and how can you improve on it? What is missing from other content that is available? Finding the gap in information is the key to discovering your niche.
Market the Course
The more effort that is put into marketing, the more revenue that will be generated from the course. With so many marketing options available from social media to email campaigns, focus on finding a specific target audience. Who will be the most interested in your content? Choosing a specific target audience will allow you to narrow your focus. Also, creating marketing assets such as email templates and blog content can help to continually engage the audience. Another marketing tool that is effective and easy to use is installing a call to action to drive customers to your store and additional content. When using Yondo, this marketing tool is easy to place within your video course.
Evaluate and Refine
Creating the course is only the beginning. Even the best online courses are not perfect from the start and can benefit from improvement. Once the course has been launched and used, evaluate the results. Tools such as Google Analytics can help track viewing and user data. With Yondo, Google Analytics can be integrated into your store. Expect to make adjustments along the way based on result tracking. Continuous improvement will keep the information relevant to the target audience. It’s all a part of the learning curve.
Your first attempt at creating an online video course may not be a huge success. You may not develop the exact target audience you need from the beginning. Do not give up. The only risk of true failure occurs when you are too afraid to try.
“Failure should be our teacher, not our undertaker. Failure is a delay, not defeat. It is a temporary detour, not a dead end. Failure is something we can avoid only by saying nothing, doing nothing, and being nothing.” – Denis Waitley