Innovation. It has been the driving force behind every advancement that has brought us to this modern day. Without innovation, we would all be stuck in the dark ages. In effect, the businesses that are thriving today wouldn’t be around to tell their stories. The question we need to be asking is how we can continue on the path of innovation so our modern business thrives into the future.
If you have a business, small or large, that you want to see succeed in the 21st century, here are 10 ways to innovate starting today.Innovation. It has been the driving force behind every advancement that has brought us to this modern day.Click To Tweet
Each business, no matter its size or industry, will face challenges. As we move forward in the 21st century, those challenges look incredibly different than they did just a few years ago. How your business faces those challenges will play a massive role in your ability to thrive today and into the future. Innovating for the 21st century means focusing on adaptability and making agility a focal word in your business strategy.
A Modern Business Takes Advantage of Real-Time Data
Businesses today have a distinct advantage over businesses in the past. Previously, they had to wait around, accumulate data, and then strategize how to best apply that data to business operations. Then followed a wait and see period where even more data was collected to determine if you’re on the right path. Today, we can capture data and apply it in real-time.
Taking full advantage of tools to collect critical data and analytics can keep you ahead of the curve as we move into the future and how best to use it.
Embrace New Technologies
It’s easy to find yourself in a routine and become too comfortable using the technologies you’ve come to depend on. You might even be thinking along the lines of if it isn’t broke, don’t fix it. The problem with this line of thought is that in today’s rapidly changing technological landscape, your current solutions and integrations can quickly become outdated. It’s imperative that you stay on top of what new technologies are available for your business. You will need to adopt the ones that are most well suited for driving your success. In short, don’t be afraid of change.
Don’t Make It All About Technology
While innovation demands that we make the most of new technologies, it’s also important to realize that the true path to innovation isn’t through machines alone. The true path will also include the incredible, talented brainpower that fuels new thoughts and technologies.
While you’re working towards innovating your modern business, take the time to look at your customer interactions. How is your team working with new integrations? Next, assess how you can improve your business on both a big picture and a small scale. Don’t rely on machines to do what your mind is capable of on a much greater scale.
Scale Down and Outsource Your Modern Business
When you envision the future of your business, what does it look like? Do you see your success growing to the point that it demands a large team of talent to keep everything running? A larger worker base isn’t always an indicator of a successful modern business. It could be a sign that you need to change your ways and adopt more innovative thinking about how you’re working.
Bigger isn’t always better when it comes to the size of your team. Scaling down your workforce can be beneficial from a budget standpoint, and help you run a tighter ship. Instead of expanding your in-house staff, try streamlining the responsibilities handled in-house. Then outsource for critical business operations such as web development, IT management, marketing, and financial services.
Get Aggressive In Attracting Talent
Of course, unless you’re a small one-person venture, you’re not going to be able to avoid hiring new talent entirely. If you’ve noticed that attracting the best talent to your business has become more of a challenge, then you’ve already experienced the downside of the current labor shortage.
True, there are plenty of hard-working people out there looking for a job. But the ones who are talented in your industry and have the drive and enthusiasm you’re looking for are hard to come by. This means you need to step up your hiring game if you want to bring on the types of innovative thinkers that are going to propel your business forward. Take steps now to make your business more attractive to new talent – like making a positive office culture a priority, offering remote work opportunities, not skimping on benefits or perks, and providing potential new hires with enough incentive to get them to say yes to you as an employer.
Plan for and Expect the Unexpected
If there’s one thing we know for sure, it’s that the unexpected is bound to happen. As your daily business operations become more digital, and you become responsible for storing and managing an increasing amount of data, it’s essential that you’re prepared for the unexpected in every way possible.
What do we mean by “the unexpected”? We’re talking about those things that could potentially take down your business if you’re not prepared. Think along the lines of natural disasters, data breaches, and other attacks on your digital security. In a world where we always hear about the latest natural disaster or significant data breach, having a data backup and recovery plan is essential for your business’s continued success.
A Modern Business Listens to Customers and Acts
The modern consumer has endless ways of reaching out to the businesses they interact with daily. This can include their ability to ask a question, express a concern, or share praise. There are also endless ways for those customers to share their experiences with a massive online audience. Considering this, innovative businesses need to address transparency when communicating with customers.
You can’t hide behind an email or phone message, put in minimal efforts, and then not follow up. Your customers have a wealth of information and feedback to share with you. Innovative businesses have learned how valuable this feedback from customers is for their business. Also, they’ve discovered how important it is to not only listen but to act on what their customer base has to say to them.
Ease Your Client’s Burdens
There’s a pretty good chance that you feel somewhat overburdened daily. Whether it’s personal or business, we’re all stretching ourselves way too thin. As a business, what can you do to help alleviate this pain point for your audience? If you can answer this question, you’ve found the magic solution to staying relevant and prosperous well into the future.
Now is the time to reevaluate the mission, value, and goals of your business. Determine what you can do to rise above the standard level of offerings and enhance the lives of your audience.
Provide a Modern Experience
Finally, innovating for the 21st century is about more than just providing a product or service. Why? Because there are countless other businesses out there who can do the same thing. What those other businesses can’t do the same as you provide a unique experience. Think about how you can create an experience for your customers. Maybe it’s through an engaging video that touches them on an emotional level or providing one on one sessions for customer care. It’s time to get innovative about how you can provide an experience that stands out as extraordinary.
A Modern Business Partners with Innovative Allies
Honestly, there are so many incredible tools available to help you innovate your business in the 21st century. It can be difficult, even overwhelming, to know where to start. Working with a provider of eCommerce solutions, integrative website plug-ins, and on-demand video capabilities is a high starting point. We’re here to help you innovate your 21st-century business and answer all your questions. Contact Yondo today to learn more.