DIGITAL MARKETING TOOLS
Small businesses need the kind of exposure that the online market has to offer. The issue for many people is not knowing which marketing tools to invest in to get the best return. You want products and services that are going to be reliable, that are tried and tested and that are going to be a smart choice for your business. Below are six digital marketing tools that are guaranteed to help you kick-start your online marketing efforts.
Email Marketing: MAILCHIMP
Email marketing should be a huge component of your digital marketing efforts. It’s an exceptionally powerful way of connecting interested customers with your marketing content. Mailchimp has over 8 million users- which is a strong testament to its capabilities. The thing that makes it great for small businesses that are new to the game is that it’s incredibly simplistic, affordable and easy to use.
Visual Content/ Promotions: CANVA
Visual marketing has really taken off in recent years with the popularity of social sharing sites such as Instagram and Pinterest. Now, more than ever, it’s important to have well-designed, branded images to share if you want to get your business out there. Canva is a web-based design tool that allows you to really step-up your visual marketing game. For a small price, you can either edit existing images or create something unique from scratch with a huge assortment of tools.
Website Analytics: KISSMETRICS
Website analytics are an extremely necessary component if you’re serious about making the most out of your digital marketing. Analytics are the best feedback you’ll ever get, because they tell you information about your marketing content, your products and your services that you won’t find anywhere else. Kissmetrics is a very popular website analytics tool because of the range of information you receive. You can track a customer’s entire navigation through your page which tells you which areas of your site are attracting the most attention, and which areas you may need to work on. This will ultimately help you with your overall goal of increasing conversion rates sales and revenue.
Social Media: HOOTSUITE
Social media should always be at the forefront of any digital marketing campaign because it’s the best way to engage with new clients. The difficulty is managing all of these accounts effectively. To achieve a maximum effect with your social media sites, you need to be constantly across all of them, which can be a bit of a headache and can easily lead to scheduling mistakes. Hootsuite was designed to organise this process for you. From one platform, you can manage all of your social media counts that are organised into streams and tabs that can be adjusted to suit you. Hootsuite also allows you to engage with customers from the platform and integrate with analytics software to track your overall social media success.
It allows you to schedule posts in advance allowing you to give you the appearance of having an active presence, and plan ahead. Also, you can monitor and engage in conversations about your business – giving you the opportunity to interject and solve any negative sentiments about your business online.
Customer Support: ZENDESK
Customer service is truly the backbone of any great company. For small businesses, the way in which your business deals with it’s customers can be the difference between success and failure. Zendesk possesses a full range of tools that allow your support team to prioritize their workload, and respond to your prospective customers in an organised fashion. All of your communication channels – whether they be emails, phone calls or chat systems, can be handled on the one platform, making for a more succinct and clear line of communication between your prospective customers and your support staff.
SEO/ Campaigns: MOZ
It’s always good when you find a digital marketing tool that does more than just one thing. A tool that really goes above and beyond for its users. Moz has a collection of online tools available that all aim to make the experience for an online business simple and successful. Aside from the everyday features of Moz’s more popular product – Moz Pro, that helps with improving SEO, analytics and tracking, they also have a product called Moz local. Moz local is ideal for small businesses. It’s built specifically to help businesses improve local SEO listings, you simply enter your location and MOZ helps to get that listing noticed. It has been found that 85% of consumers use the internet to find local businesses, so this tool stands to do a lot for your business.
If you’re an online business that’s serious about driving sales and improving your conversion rates, you need to understand exactly where your business is excelling, where you may be falling short and why this is happening. There are hundreds of online tools you can use to understand your web analytics, but not all of them are always reliable, and not all of them will give you what you’re really looking for. Below, in no order, are a list of the most popular and widely used analytics software available that you can trust.
Google Analytics is arguably the most well-known and widely used analytics software today. For many people, the draw to this software is simply that it’s great quality, includes all the necessary analytics features and is 100% free to use – which makes it ideal for small businesses. While the results it can extract may not be as in-depth as other software, it’s great for businesses looking for a cost-effective, base level report of metrics such as content, e-commerce, traffic sources, goals and achievements.
Kissmetrics is a great tool for tracking your website visitor’s actions on your page. It allows you to see how the actions of visitors changes over time, as you develop your website. It also identifies patterns so you can see how people are accessing your page and what is driving the most traffic and much more. One of its more distinctive features is the timeline view that tracks customer’s interactions with your page. Kissmetrics’ analytics are optimized for ecommerce businesses. It’s slightly more expensive than other analytics software, but offers a fairly well-rounded service to make up for it.
Crazy Egg specialises in website optimization. It offers a comprehensive and heavily involved analysis of customer navigation on your site. With this tool, you have access to what they refer to as different x-ray maps. These maps each record data for different things. There’s a Heatmap – which provides you an image of where people clicked on your site and the areas they left, a Scroll Map – which shows how far down people are actually scrolling and Confetti – where you can see all the clicks you get on your page, segmented by referral sources and search terms etc. In viewing these analytics, you are able to modify and really improve your site to drive sales.
Spring Metrics offers a more in-depth service than Google Analytics, but still maintains that easy-to-use system that most business owners are looking for. Spring Metrics offer plans starting from $49 a month, which is quite affordable. It gives you useful, relevant and sophisticated information about your business and simplifies it according to your needs. With Spring Metrics, all of your conversion analytics are in real-time, you get a landing page analysis, email performance reports and what’s best – is that you can track a visitors path through your website from start to finish which can tell you a lot about the design and efficacy of your website.
Mint Analytics is another great analytics software with a clean, easy-to-use interface, well-formatted charts and reports and real-time statistics. As with Spring Metrics, you can also track site visitors and view their activity on your page. Perhaps best of all though, is that Mint Analytics also comes at a very appealing price – just a one-off payment of $30.
No matter how large your online business may be, it’s always difficult to run a business if you’re not equipping yourself with the right organizational tools. Below are a few tools that will help you out immensely in your effort to create a cohesive and organized workflow within your business.
Task Management: ASANA
How many times have you stepped into a meeting only to have forgotten what the first few tasks you were assigned were, or forgotten the name of a client you were supposed to contact, or missed an instruction that made everything fall apart? Not all of us are superstar note-takers which can make face-to-face meetings difficult. This can be exacerbated for employees working remotely that don’t have a door they can knock on for a friendly reminder. Online task management systems relieve these stresses by giving you a list of your tasks, written by the person in charge to ensure that you have everything you need to complete your work properly. Asana is a task management tool that lets you communicate expertly through collaboration tools and lists and can be used for a number of things. You can write down tasks, subtasks and deadlines for yourself, assign others tasks, make notes on each tasks, add followers to monitor progress and engage in conversations.
When you’re running a business, being overloaded with hundreds of emails a day is almost expected. It’s crucial to maintain an effective line of communication between your staff, your customers and your associates, but it is a time consuming and frustratingly large task to deal with everyday. Slack seeks to alleviate this struggle by bringing instant messaging into the professional workplace. Slack promises less emails and a more productive work life for you and your employees. Some of Slack’s great features include: Direct messaging, to reach a colleague immediately and privately. Private Channels which seeks to protect sensitive information by making the conversation accessible by invitation only. You can share files, images, PDF’s and documents with anyone on your team as well as add comments and referencing. One of the more popular features is that it’s all searchable – every message, notification and file is all automatically indexed and archived.
File Sharing & Storage: GOOGLE DRIVE/ GOOGLE DOCS
Having an secure and organized file storage system in place is extremely important when running a business. So too is having a file sharing system. We spend so much time collaborating ideas with our employees nowadays that it’s important to have a system in place that lets us store and share our ideas properly – Google docs and Google drive are the modern day solution to lost or faulty USB’s and inconvenient file sharing systems. They are a web based office software that are built to work simultaneously. With Google docs, you can have an entire team of people working on the one document at any time allowing for maximum collaboration. Google drive allows you to store up to 15GB of content so files sizes are no issue. All of this with the added benefit of security which is paramount for most businesses. The system requires two steps to identify users and gives you options as to who can edit, comment on or view each file. As well as this, you are given a report for recent logins to let you know who has accessed your drive.