In today’s digital age online education has really taken off, making it a highly profitable platform for anyone with expertise in their field. As a student, you are able to discover courses that will teach you almost anything you could want to learn with the click of a button, on a convenient and cost-effective platform. Video has also become a highly popular medium for delivering this information because it is both engaging and effective, making the lure of learning subjects online that much more appealing to larger audiences.
If you’re interested in monetizing your expertise on an online platform eLearning is certainly something to consider. Use these 4 key points below to create a sensational eLearning video to advance your business online.
Keep your eLearning video short
Students can only retain small amount of information at a time so it’s best to break-up your content into smaller sections, especially if the content is quite complex or difficult to understand. Otherwise, students will have a cognitive overload which forces them to become confused and disinterested in your classes. Of course, video aids this process by giving students a visual representation of the information that is being presented – but you should ensure that throughout the planning phase of your course development that each class only covers one topic. This is what’s going to keep them engaged – having a course that simplifies the process of learning the content, in order to simplify the content itself. Ideally, experts suggest that eLearning videos should not be longer than 3 minutes – but of course this depends entirely on your subject and whether or not that’s viable. Not only does this improve retention of the information discussed, but it also means that your content is more accessible to more people who may be time poor.
Get Creative, Plan Ahead
Most successful eLearning institutions have branding and other stylistic elements on their videos that makes them look far more sophisticated and professional. You could emulate this to achieve the same effect with your audiences and ensure that your audience rightfully attributes your valuable content back to you and your business. You could trial different angles, background music, animations and filters. Get creative with these kinds of things and experiment with different videos before you start creating your online course videos – so you know what works and what doesn’t. If you don’t plan ahead for this kind of things, you might be tempted to chop and change design elements halfway through, and it can look disjointed if some of your classes have these things and others don’t, so by planning ahead you avoid these issues.
Decide on Equipment
When recording your eLearning videos, quality really is key. Chances are, as a small business you will be going up against industry professionals with all of the fancy equipment in the world. While what will ultimately set you apart is the quality of your content and your teaching abilities – having high quality equipment is certainly going to help too. Understand what equipment you will need. It’s recommended that at a base level you have a webcam or camera with HD capabilities, a high-quality microphone, a light source whether that be natural light or an external lighting kit and an editing software that’s going to allow you to produce a video with all of the effects you’re going to need.
Write script for narrations and voice overs.
Most eLearning videos will either be talking heads or demonstrations with narrations, captions and voiceovers. It’s entirely up to you to decide which one will work best for your content. What you should consider after choosing your plan of action, is your script. Sometimes writing a script can be more difficult than you’d expect. You need your script to cover important information, in a simplistic and conversational way. The language you use is vital because while your content may be complex, you need to be finding ways to simplify it in every way possible. Where new vocabulary or industry-specific jargon is necessary, make sure you take time explaining it properly to avoid confusion. If you’re not sure how your script is going to read – test it. Make sure that it flows well and that it doesn’t sound too unnatural. To avoid this, some presenters like to use note cards instead of a full script, or just memorize it. Keep in mind that the better you are able to speak off-script, the more likely you will connect with your audience. If you know the content well, you should be able to do this quite naturally, only using the script as a guide for the lesson.