Producing quality video for your video library or online courses is easier now than ever before. The equipment you can buy today for $500 is comparable to what would have cost $10,000 or more just 5-10 years ago and it only continues to improve in quality.
To help get the most out of your DIY video efforts, keep the budget down, and ensure your video store is filled with interesting content they’ll want to watch, here are some useful tips for your next production.
Organize the Equipment to Which You Have Access
Gone are the days when you needed an expensive camcorder or digital video production setup to make a business-quality video. You can do it by yourself with an DSLR camera or even your smart phone depending on the type of video you are crafting. Some other considerations when it comes to equipment:
- Lighting – Natural lighting with reflectors and multi-directional lamp setups are the least expensive and most flexible options you’ll have. A ring light is also a good investment if you have budget for lighting.
- Audio – Separate audio input is recommended, but a good microphone can be as inexpensive as $100, especially if you record the audio separately and combine them in editing.
Shoot for the Format You’ll Be Presenting
The videos in your video on demand library or courses need to be clear, stable, and easy to watch. That means clean lighting, clear sound and passable video quality. The former two are more important when showing someone how to make a cake than the type of editing software being used.
Shoot for the format you are presenting. If you create a commercial for your video library or if you are teaching something more active like mountain biking, other factors may become more important.
Free Editing Alternatives
Good video editing software can be quite expensive. A subscription to a professional editing suite can cost up to $500/year. Free alternatives like Windows Movie Maker or iMovie are low-feature options, but they will get the job done if all you need is to cut clips together and export a finished video – often more than enough for professional looking DIY video.
Making Your Own Equipment
Outside of the video and audio, there are other pieces of equipment you’ll need. Dollies for rolling shots, booms for audio capture, telescoping poles for high angle shots, and rigs for low angle shots.
A lot of these things can be built or purchased at low costs compared to the professional equipment options on the market. A doorstop makes a great low angle mount for your camera. A $2 bubble level can turn your $20 tripod into a perfectly stable option for your videos. A skateboards on a track can be a perfectly functional dolly.
Get creative in reducing the cost of gear and you will have more options for shooting on a budgetClick To TweetPrepare for Everything in Advance
Be prepared for your video and you’ll reduce the time it takes to shoot it and increase the amount of footage you can capture at the same time. This means writing a script for every video you plan on shooting and then evaluating what equipment and settings will be needed.
This can help you get more video shot at once and up in your video library faster. The more you can do with the same budget and in the same time, the more you’ll be able to make from your library and the more active your students will be.
Video is a technical craft as much as an art form and the more you are prepared for it, the better the end product will be. To ensure maximum engagement with your content and the best possible response from viewers who access your video store, approach it with the mindset of preparation and things will run smoothly.