There are a lot of SEO strategies to learn for businesses that have just been introduced to an online platform, all of which are actually extremely necessary if you want your business to really thrive. Link building is one of those strategies that can really amplify your online presence and ensure you get the return you’re looking for. It simply refers to the process of getting external pages to link to pages on your website, to help you garner support, boost your search rank and increase your click-through-rate. Below are some very useful tips for business looking to do just that.
Build out your company’s blog
Creating a blog might seem like an obvious step, due to the fact that every business that’s serious about their online presence will already have one. Not only are they great for building credibility, authority and reputation – but they’re also great for building links. It’s actually one of the few link building strategies that are recommended by Google. The more content you have on your blog, the more links you’ll have to share and as you update your posts, you’ll be creating fresh content which is well-received by search engines. Having a blog will provide you with a chance to earn listings from other blogs and sites through re-posts, guest posts and the sharing of your valuable content to social media.
Using Keywords Effectively
The point of using keywords is to rank highly for the keywords that are associated with your business. This makes your site more visible to people who are actually interested in your products, services and content. Using keywords effectively doesn’t simply mean littering them all over your page unnaturally, it’s using them strategically throughout your content so people can easily find and share your links. Use your keywords in the title tag, once prominently near the top of the page, two or three times throughout the body of the page text, once in the alt attribute of an image, once in the URL and once in the meta description tag. In doing so, the keywords are still prominent to a search engine, but not so much that they seem suspicious or manipulative, which you can sometimes be heavily penalised for.
URL optimization is all about ensuring your links are clear so viewers know what they are clicking on. Even if you’ve got an incredibly useful link, if it looks suspicious or misleading like this – www.g554166%&5sghsr=345jijhh34ih53hn45o3iu453o45h3ohn=345354s5s2srs.com it isn’t going to get you any links. Your links should always be short and succinct. To do this, you want to try to eliminate as many numbers and symbols as possible. Always include your keyword in your URL, if your link is to an article about ‘online education’ make sure it reads www.online-education.com. And finally, always use hyphens to separate your words instead of plus signs, spaces or underscores because it’s typically more visually appealing.
Try creating viral content of your own
We live in a viral age, where entertainment is everything for advertising and people feel a strong need to share content on social media. How many times have you seen news outlets and other media sources share or write stories about viral content, which is then shared by hundreds of readers – all of this activity creates hundreds of links. By harnessing your page/ products most useful aspects, and incorporating tasteful humor, or some kind of shocking concept, you are likely to create a viral effect. When done well, all of these links become extremely useful for building reputation, authority and ranking.
Nofollow links can be a good thing
A nofollow link is something that indicates to a search engine that the hosting website does not endorse the link to a search engine. Eg.You might put a nofollow tag for links in comment sections. While they may seem like a negative thing, they are still very good for creating awareness. It doesn’t matter if anyone clicks on them – just as long as they are seen. They also add diversity to your link building campaigns which can be extremely useful so you aren’t penalised for having too many links of a certain type. On social media, though the link might be nofollow, users will still read the links and learn about your business all the same. Just keep it relevant; both your links and content and send them out at the right time.