Videos have the potential to take your business to the next level. But knowing how to create a video that sells can be a challenge. With a little knowledge and practice, you can have videos people are itching to get their hands on. Here are seven tips for creating content that flies off the (virtual) shelves.
Create a video schedule.
Planning is the first step toward success when it comes to selling videos. To get started, take a little time to brainstorm. Jot down all the ideas you have, then separate them into groups based on relevance and similarity. From there, you can create a video schedule that makes sense to your customers.
Keep it short and sweet.
[clickToTweet tweet=”With the recent social media boom, attention spans have gotten relatively short.” quote=”With the recent social media boom, attention spans have gotten relatively short.” Don’t try to cram too much information into one video. Doing this will bore your audience, causing them to click off your video before they reach the call to action, which is certainly no way to gain repeat customers.
Make it interesting.
Instead of simply giving information to your viewers, consider adding elements to truly engage them. Here are a few ideas to catch and keep your audience’s attention:
- Call in an expert. Interviewing an expert in the field—outside of your business—is a great way to draw viewers in and build their trust.
- Go behind the scenes. Let your customers see what a day in the life of your company is truly like. Perhaps even throw in a bit of humor.
- Use attractive graphics. Although the content is crucial, the look and feel of your video are just as important.
When it comes to the look of your videos, be sure they are (or at least appear to be) done on a professional level. No matter what your content is, whether you employ humor and other creative measures, viewers should get the sense you’re a professional, not an amateur putting up old homemade videos.
Offer easy access.
Even if you’ve created an awesome video, you’ll get very few sales if potential customers can’t easily purchase it. Consider offering a monthly subscription to your site for unlimited video viewing or a rental program through which customers can rent whatever they want. The easier it is for your audience, the better.
Make viewing convenient.
On a similar note, it’s important to make the actual viewing of your videos convenient for customers. The videos should be viewable on multiple devices without losing their format. Customers will appreciate being able to watch videos from home, work, or on the go.
Just as with any product, customers are more likely to purchase your videos if they have some sort of incentive. Coupons and discounts are a simple, cost-effective way to bring potential viewers to your videos.