Having a blog has really become a necessity for any business looking to succeed on an online platform because of the plethora of benefits it can bring to a business, both in terms of improving reputation and increasing brand awareness. Below are some helpful tips to ensure your blogging endeavours are successful for your business.
Like anything else, when running a home businesses – scheduling is everything. You need to have a plan that allows you to use your time effectively so you’re not rushing to write a half-hearted post last minute – or just not posting at all. If you’re organised with your blog content; sticking to writing your posts by a regular deadline, sending out posts at a consistent time each week, you’ll make your blogging experience a lot easier and more productive.
Keep a list of ideas for blog posts. This is important. Sometimes you’ll have a flood of great ideas floating around and they’ll disappear if you don’t write them down. Other times you might be interacting with clients and they may be giving you some insightful questions that can make for some great topics for your blog posts. If you don’t write them down, you’ll be scrambling for ideas later which could result in sub-par content.
Know your audience. You want your blog to be read by a certain audience of consumers interested in your products and services and so it’s important to understand what they want and need from your blog. You want to understand their grievances and desires so your blog can act as a go-to hub of information to help them.
The beauty of having a blog for your business is that you are able to shape your business’s identity through your content. You are able to shape how prospective clients see you through your content – you can situate yourself as an expert by posting expert material or demonstrating your authority amongst your peers. Decide who you want to help to achieve what.
It’s always a good idea to suss out the competition. If you’re feeling a little uninspired, it can be a real help to get some inspiration from the pro’s. Have a look through content that industry leaders in your field are posting and see if there’s any way you can adapt their content to suit the interests of your audience. It can also be a good practice if you just want to see what they’re doing that interests you, and what they might be doing poorly.
Don’t write about something you’re not passionate about. If you’re writing about something that doesn’t interest you, chances are it won’t interest your audience either. This is your blog. You don’t have to write about certain topics if you don’t want to. Even if the topic might be popular or trending, if you write it without having an interest in it – people will be able to tell by your tone. Having a strong voice is what sets you apart from everyone else and creates consistency in your writing – if you’ve got an article that isn’t consistent or not as well-written as your other articles, chances are it’ll do more harm than good.
Use statistics and examples to back up the information you provide in your articles. This helps to build trust with your audience and demonstrates your credibility. If you are able to find information that corroborates what you are saying you’ll be better able to build your brand and position yourself as a professional with expertise in your field.
Getting noticed online is a difficult task, especially for a small business. If you’re trying to get your content out there to be seen by as many people as possible, without the costs associated with online advertising, there are a couple of things you can do. Firstly, start an email list and send recipients to different blog posts you create that could be useful to them, perhaps through a newsletter. Make sure your posts are SEO compliant to make your chances of discovery much higher. This can be anything from using keywords, to optimizing titles etc.
Another highly effective (and common) way to attract new readers is to submit and publish guest posts. Exchange articles with blogs that have a similar audience, but aren’t direct competitors of yours. Eg. If you blog about diet and nutrition, you could exchange with a wholefoods blog. This way you are both able to get your expertise and brand in front of a new audience.