A Guide for Creating Video Content for Your Start-Up

As a start-up business owner or entrepreneur interested in generating additional revenue from online video, the potential is endless. Video is consumed at a rate of several hundred billion views per month on YouTube alone and has grown to a $12 billion annual endeavour. 72 hours of video is uploaded every minute and one third of all online activity is spent watching videos.

These figures should be driving every start-up business to get involved with this market. In order for you to work out what type of video content will be most lucrative for you, you need to have a good understanding of what’s available. Few start-up businesses are aware of the different avenues you can take to create effective video content, below are a examples of content you could start creating right now.

 

Video Marketing

 

For the reasons mentioned above, video advertising has quickly become one of the most crucial elements to any online businesses marketing strategy. We see businesses making the shift towards video advertising for their potential to capture leads, drive traffic and boost sales. Creating video content can really be as simple or as complex as you’d like. While videos that have high quality and production value tend to perform better, there are so many avenues you can take to produce this content, that it becomes entirely dependent on what your aim is for your video marketing. Want to demonstrate your product? Go for an instructional video, or clips of it in action. Want to build your brand? Conduct some interviews with employees and clients and distribute those as testimonials.

 

Introductory Videos


Another area businesses like to use video in is ‘about me’ sections – where new, fun and more engaging videos are able to take the place of boring, paragraphs of uninteresting information. Video really is the most engaging way to tell a story. Create a video package that allows you to tell your businesses story and you’ll make for a far more emotive experience for your viewers. This encourages brand loyalty for customers, who put great value in knowing that they’re not just paying for a product but they’re investing in a respectable business too. The great thing about these videos is that they can be manipulated in any way to fit the character that your business is trying to portray through it’s branding. If you’re a local bakery that’s passionate about the environment – you can play on that through imagery. If you’re a fitness instructor that likes to laugh – include some humor. There are so many things you can do to add value to these introductory videos.

 

Vlogs

Vlogs are arguably the fastest and easiest way to produce video content for your business because there is no pressure to spend hours tailoring anything. People don’t expect vlogs to be the most visually appealing thing they’ve ever seen, nor do they expect it to be the most well-spoken presentation they’ve ever heard – they are simply there to be personal and insightful. Today’s consumer wants to know more about what they are buying. Vlogging gives the customer that behind-the-scenes look at your business; the development of your products, the everyday operations of your business – all of the things that contribute to the creation of your products. In doing so, they create transparency and build intimacy between your business and your customers.

 

Webinars

 

Webinars provide a fantastic return on investment for any start-up business looking to reduce costs, increase brand awareness and establish credibility. You cut costs by saving on travel expenses associated with face-to-face consultations. You attract new clients by choosing to discuss the right topics and targeting the right audiences.You establish credibility by building up your reputation amongst employees and demonstrating your knowledge to your audiences. By entering into these webinars knowing your purpose, it will make the creation process much easier for you and provide you with a more successful final product.

 

 

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