If there is one thing that is absolutely necessary to a successful sales effort, it is a Call to Action. Sometimes your customers just need a bit of a push to make their purchase or complete an activity and a Call to Action does exactly that. It tells your customers exactly what your desired outcome is and encourages them to move forward with your desired action.
Yondo has an amazing functionality that allows you to create a Call-to-Action panel that’s designed to encourage an instant response from a customer right when you have their attention. You can include these Call-to-Actions in your 1:1 session, videos, webinar, or Live Experiences. These sales panels are a great way to stimulate your audience to take full advantage of the services you provide.
In this article, we’ll discuss six parts of your Call to Action panel and how to use them to increase sales.
1) A Name
When you first click on the Call-to-Action panel in your Yondo dashboard, you will be prompted to give your Call to Action a name. This is the title and will not appear on the panel, so don’t stress about giving it the perfect label. Rather, it is important to focus on being organized with each of your panels. So, ensure that you give your Call to Action a clear name that makes it obvious as to which presentation/video the URL belongs to. Being organized with your platform can help you increase sales as well as make it easier for you to provide high-quality services that are relevant to your customers. Below are some examples of names for your call to action; feel free to use or adjust them for your own business:
- Training class #1 call to action
- June free trial call to action
- 25% off schedules for June 2021
2) A Heading
A heading will appear on the panel at the very top. Your headline should include keywords that you think are pertinent to your customers’ needs. Adding some enthusiasm to your headlines with positive affirmations or a few exclamation marks can be great techniques to evoke an emotional response from your user as well. Additionally, headlines with action words (buy, monetize, shop, etc.) tend to be more successful than those that lack tangible direction for the customer.
Make sure to also keep your headline short and concise as this will make your call to action simple to understand. With a captivating headline, you can increase the chance of a customer clicking on your URL. Feel free to use the following examples for your headline:
- Try out a discount yoga class today!
- Subscribe to be a part of our close-knit art community
- Donate money to help us continue providing free services
3) An Image or Video
Including an image or video is vital to capturing your customer’s attention. Make sure your image or video relates to your call to action (i.e, if your call to action is about your fitness class, a picture of a person jump roping or running would be ideal). Furthermore, do your best to reduce distractions by not including any unnecessary images or videos that would lead your customer away from your call to action. If you’re not sure what type of image or video you’d like to use, it never hurts to showcase an image of a person smiling!
Pro Tip: Including your headline/text in an image or video can be a way to make your call-to-action look even more professional.
The Text section of your call to action panel will be a more in-depth description of what your call to action is all about. Be sure to diligently sell what you are trying to offer.
This can be done in a number of ways including writing a benefit-oriented statement (“There are many perks to taking my fitness class including better health, convenient sessions, and monthly rewards”), offering a solution to a preexisting problem that is relevant to your customer (“Our telehealth platform enables you to receive a diagnosis without leaving the house”), or using a deliberate cliffhanger to leave your customer curious and wanting to learn more (“You won’t believe the discount we just added to our website!”).
Keep in mind that the text section does not have to be too long. Remember KISS (Keep It Short and Simple). Although seemingly unimportant, deciding which words to capitalize or not capitalize can make or break your call to action panel. For instance, if you are selling a free trial, it would be a good idea to put the word “free” in all caps to draw the viewer’s attention to that aspect of the call to action.
Similarly, the button text is also very important as a captivating phrase can solidify a URL click. Here are some of our favorite examples of button texts; each example utilizes action words and makes it abundantly clear where clicking on the button will lead the customer.
- Start your free trial today!
- Sign up for our next session!
- Buy our discounted package today!
The URL section is where you will enter the link that the panel’s button will direct you. The URL is the most important part of your call to action, so ensure you include the correct link as well as double-check that your landing page is correctly functioning. You can also set up a URL to a Google Document so that your customers can download any relevant documents after the session has ended or virtually any other outlet that is accessible with a link.
With that said, you can also leave your URL blank and the button will not appear. This is a great feature if you would just like to show your customer a video during your live sessions or want to use the Call to Action to share information with your customers.
Lastly, your color choice is important to achieving as many clicks as possible. We recommend sticking to your business’ preexisting logo colors as this can allow your customer to recognize your brand. Using contrasting colors can also be very helpful in highlighting certain aspects of your call to action panel. For instance, if your background is dark blue, you may want to set your button color as white in order to spotlight the most important visible feature of your panel.
Pro-Tip – Unless it is a part of your company’s logo, it is best to not use bright colors for the background as it can make the text of your panel hard to see. However, feel free to be creative with your button color as this is your chance to help it stand out!
Now that you have a strong sense of what the Call-to-Action function is all about, check it out in your Yondo dashboard today or learn more by reading one of our other Call-to-Action articles.