One of the most important aspects to consider when you announce your new online business is the initial sales. They are the sales that get the momentum going and help refine your marketing strategy.
Initial sales are crucial when launching a new online business to help refine your marketing strategy.Click To Tweet
The initial sales are more about defining your product/ market fit and refining your advertising than about profitability. Getting your first customers is a significant moment for every e-commerce business owner. With hundreds of channels and ways to promote your business, it can be hard to find the ones that make the most sense for your business. You also want to be sure they produce the most worthwhile results.
As the owner of a new online store, you can spend countless hours improving brand colors, changing the font and adjusting your pricing. You can only know the adjustments are working when you launch your business to the public. You have to establish a benchmark to know that your improvements are effective. Therefore, traffic is essential.
The simplest and quickest way to initially announce your new online business is through social media. Many entrepreneurs get their first few sales from their personal connections including; Facebook, Twitter, LinkedIn, Instagram, and Snapchat. You can use these accounts to announce it to your entire network.
Using social media for business is really non-negotiable. The popularity and usability of social media have skyrocketed over the years. In addition, it now includes all age ranges and demographics. If customers are unable to find your business on social media, they will look for your competitors.
According to Pew Research, Facebook is one of the most popular social networks. It includes the most diverse user base in terms of age, income, gender, and ethnicity. Even my great aunt is using Facebook. Another benefit of Facebook is that it that the users are more engaged than any other social media channel. It also allows precise ad targeting features that are not available on all platforms. It is definitely a channel all e-commerce entrepreneurs should try.
Although Facebook has some great targeting options, to get the most benefit from these features you will need to spend time defining your target audience. Be sure to spend time refining your campaign and monitoring results. Before you announce your online business to the world, try a more targeted approach. You can use Facebook’s social graph search to find people that are most likely to be interested in your goods or services.
Another tool available with Facebook is adding a link to your store in niche online communities. You can post on forums like Reddit, join Facebook Groups, and find niche online communities in your industry. Each of these channels is an opportunity to reach people who’ve organized themselves around specific interests. Conduct a search for interests that relate to your business.
In effect, two million small to medium-sized businesses advertise on Facebook. It’s an inexpensive and effective way to market to virtually any audience. Facebook’s popularity has produced numerous 3rd party tools that can help you succeed. If you decide that Facebook is the right channel for you, I’d recommend using a tool like AdEspresso to run your campaigns.
If you run a business that has a strong visual component, it might be worth trying Instagram Ads. Because it is a subsidiary or Facebook Instagram Ads benefits from the same data and target marketing. The difference is that Instagram allows you to connect with an audience that is more attracted to visual sales.
Advertising with Instagram allows you to display your visual ads on the feeds of others in order to drive traffic. The greatest benefit of Instagram is that it’s a highly targeted visual marketing channel. In addition, you can get in front of a larger audience by using influential accounts for sponsored posts. Be sure to find large accounts, at least 50,000 followers. You can pay them to feature an image or caption to promote your business. Large corporations have even begun to use this tactic.
Pricing ranges based on the account and the number of followers; however, it’s many times cheaper than any other advertising channel.
With more than 500 million users and 10 million job listings, LinkedIn is a massive professional force. Make sure your business profile is up to date and contains a link to your website. Be sure to link to your website on your personal profile as well.
Another great way to utilize LinkedIn is to join a group relevant to your business. This can present opportunities to build relationships that could increase awareness of our brand and services.
Content marketing is the process of creating and distributing valuable, relevant, and consistent content. It’s used to attract a clearly-defined audience and drive profitable customer action. Paid advertising is a tool to use for short-term results but content marketing is more successful for long-term results. It builds and maintains client loyalty and growth in customers that can support the business.
The services or products you offer are meant to be a solution to consumer problems. The client needs to trust the solution.
Content marketing can help you build that trust by giving you the opportunity to deliver value to your audience and educating them on a variety of topics. Blog posts, videos, ebooks, buyer and product guides, and even images help you tell a story that connects your audience with answers. The content you provide can give them the additional information that they need to make a purchase.
This technique is not easy and can take quite a bit of time. It includes creating quality content with relevant topics on a consistent basis. Content is not limited to blog posts. It includes videos, podcasts, online courses, and a host of other mediums in which people consume information.
When we are ready to make a purchase, the majority of us start with a Google search. Google Ads allows your information to be at the top of the page when a consumer searches for certain keywords. This has proven to be one of the most established advertising networks online.
Google Ads offers a few different options: it can present text ads that show up prominently in search results or shopping ads that show your product photo and price. The key to success with Google Ads is to constantly monitor the results and make changes as needed.
Set up Google Analytics in advance and keep a close eye on traffic as you implement each marketing tactic.
Another Google option is called Google My Business. Ranking your Google My Business (GMB) listing is one of the most powerful things you can do for your business. Google My Business combines all your different Google platforms into one central place, which includes your Google+ profile, Google Maps profile, your Google reviews, access to data on Google Analytics and Google Insights, and more. Best of all, ranking your GMB listing is really not that hard. The key is to optimize your profile and then collect reviews.These are just a few of the social media channels that can be used to launch your new online business. Snapchat, Twitter, Youtube, and many others are growing rapidly with options as well. Click To Tweet