There are a few ways that you can host a webinar to engage with new prospects and showcase your expertise to the world but visual presentations are arguably the most engaging way to do it because they expose the audience to a dynamic range of visually engaging content that they wouldn’t otherwise get through webcams or screen sharing.
In order for your webinar presentation to really be effective, you need to incorporate a variety of tools and techniques to keep your presentation fresh and engaging. Creating a presentation involves the careful consideration of design concepts, branding elements and engagement tools as well as the arrangement of all of these elements to create the most effective presentation you possibly can.
Follow these rules below and you’ll have a killer presentation that’s going to help you take your webinar to the next level.
BASIC DESIGN PRINCIPLES
Before you begin creating your presentation, you need to understand the basic rules of design to ensure that it reaches it’s full potential. When you’re creating your presentation – first and foremost you need to be thinking about simplicity and ensuring your presentation is able to clarify things for the public rather than confuse and distract with too many elements. You need to have balance, contrast and dominance, so that you are able to draw attention to the right areas without overshadowing others. And you need to have hierarchy, by creating an order of importance through your design to ensure the most important information is seen first on each slide.
Useful Sites: Canva
The first element you need to make a decision about is your theme, which is the overall feel of your presentation. All of your basic design elements will be chosen with regard to your theme. Typically, themes are chosen with careful consideration of the content and topic and bring about cohesion between different elements. For webinar presentations, the best themes are often the ones that you create yourself, which might simply be corporate, lively, feminine etc. as long as they focus on simplicity. Once you have a clear vision of what your theme will be, it will make all of your subsequent decisions much easier.
COLORS & FONTS
Color schemes and font choices are vitally important for a business not just for their aesthetic purposes, but for psychological purposes too. Behind every successful business, is a carefully selected colour palette and font type that was the result of deep consideration and marketing research into what each color would mean for the business’s branding. This is because of the immense effect each feature can have on a consumer’s mood which then shapes their actions. For example – orange is for creativity, fun and enthusiasm; hence Fanta’s color choice. Script fonts are cursive, handwritten fonts that are extremely formal and delicate – which is why they are commonly used for more upmarket brands such as Cartier.
Images are always a more engaging way to connect with viewers than text. Their ability to communicate is quite powerful and so it is important to know how and when to use them to maximize their effect. Images are great for examples and allow audiences to really see what you’re saying. They allow you to highlight the differences and create contrast between two subjects. They’re also great simply for decoration and adding interest to an otherwise unappealing slide.
When you’re searching for your images, stick to ones that you feel are strictly relevant and complimentary of your text. Don’t select images that are poorer in quality – it is always best to spend that little bit of money to obtain a higher quality image because they speak volumes about the overall quality of your presentation.
Building a presentation is a huge task. After you’ve decided on a colour scheme there’s fonts, images and layouts to worry about and for a small business owner it can be an extremely time-consuming task.
Templates are a great tool for you to use if you want to cut down on time spent designing your layout. They are also good for people who aren’t particularly gifted when it comes to design, because the templates are often created by industry professionals anyway.
There are hundreds of programs you can use to create a presentation, and each of these programs will come with a huge variety of prebuilt templates within their system. The problem is that it’s often quite overwhelming and difficult to know what exactly you’re looking for. The primary difference between these programs will be the level of customization available for the layout, the user friendliness of the tools and the technical flexibility. Some programs will allow you to modify a lot – which you might prefer if you want to use the template as more of a suggestion for how your overall design will look. Others, will not allow you to change many elements- which can be limiting for branding purposes but good if you aren’t necessarily wanting to invest too much time in the design of the presentation. IT’s up to you to decide what’s right for your presentation.
As discussed in previous episodes, when hosting a webinar, you present yourself with a valuable opportunity to establish credibility, present yourself as an expert within your field and build your reputation. When you’re conducting your webinar, it’s important to make sure that your expertise is rightfully being attributed back to you in order to receive proper recognition – you achieve this through branding.
Your branding consists of your logo, taglines, color schemes, fonts and themes; it is a collection of elements, that come together to form an image that tells a story about your business. This image is then fed to customers who decide purely from what you’ve shown them, whether they want to engage with you, or someone else. And that’s why branding is important; because it is what sets you apart from everyone else and helps customers decide why they should be interested in you.
When you are branding your webinar, design is a huge component. Branded colors, fonts and logos can all be stylistically incorporated so that your business receives the full effect of your content marketing. Be inventive and strategic with how you achieve your branding. Don’t overcrowd your webinar with too much branding, or you will risk losing the interest and trust of your customers. Use screenshots of your work as examples and link to other related content of yours such as blog posts for further explanation.