As a business owner, there are a number of factors to keep in mind when it comes to the health of your business. Growth is important, but so too is the ability to scale the experience and quality of the product or service your business offers.
Today, it’s not as difficult to expand your business globally. Thanks to technology, however, there are increasingly effective and flexible options available for small and mid-sized businesses that want to expand on a global scale. Whether it’s moving part or all of your operation into online business, utilizing webinars, or moving towards a model in which you sell online consultations or videos to support your growth, there are a number of options to reach your goal of a global operation.
What Types of Businesses Can Go Global on a Budget?
In the digital age, almost any business can sell globally. The key is to ensure your business model matches the demands of a global operation. Physical goods are a major obstacle for a number of reasons and one of the historical reasons why so many companies have avoided working overseas for so many years.
But with digital goods you don’t have to worry about customs or shipping. Anything you produce can be exported and accessed by any customer in the world in a matter of seconds. That’s a powerful advantage and with the right technology and business model you can reach that audience without breaking the bank.
How to Reach Customers on a Global Scale
There are a number of ways to reach customers on a global scale. If you offer a skill based service such as freelancing or consulting, for example, you can run a business from any corner of the world with email and a video platform. But there are other ways to use technology to your advantage as well. Here are some of the most effective ways to grow your business online:
This applies to almost any form of digital content but video is among the most easily monetized forms of content. It has a higher perceived value than written text and is significantly easier and less expensive to produce than software.
And yet, it’s not nearly as ubiquitous as either of those. This is a good thing for you because it means there is relatively little competition in your industry to produce high quality, deeply instructional, detail-oriented video tutorials and how-to content that you sell in an online store. Implementing pay per view or subscription models will allow you to target prospects in two different channels as well.
While video on demand stores and subscriptions are not as commonly used as some other digital business models, webinars are everywhere. Businesses of all sizes use the technology to communicate with one another, present sales materials, and hold large group classes or training sessions.
This makes them an effective globalization tool for your business. Webinars can be held from anywhere and with Yondo, can accommodate up to 1,000 people. That means you can invite hundreds of people from any corner of the globe to join you at any time and discuss your newest service, or learn something useful in exchange for a signup fee. This is immensely powerful and can be monetized in several ways.
Not only can you sell access to the webinar (or pay per view access to the recording of that webinar), but you can promote and sell other services and products on your webinars.
One of the most common global professions is consulting or freelancing. Because it requires only a single individual to interact with a single client, and because technology enables those two individuals to connect from any two Internet connected devices, geographic boundaries practically disappear.
The key to building a successful, highly profitable online consulting business, though, is in accessibility and automation. Since you are monetizing your time – a limited resource – you need to eliminate as many barriers as possible from the process. Yondo’s booking system is designed with this in mind – removing the barrier of personal interaction to schedule consultations and providing widgets you can install on your website or in email to allow people to book with you faster.
When you combine this type of one-to-one functionality with video on demand libraries, webinars you hold for people in diverse geographical locations, and the litany of other online interactions you can hold with people, there are quite a few opportunities to grow your business.
If your business produces digital content or you offer services that don’t require a physical good, then the Internet provides everything you need to scale your business and work with customers globally. Yondo is an integral part of that for several companies and can be for yours as well.