For a small business owner operating on a tight budget, digital marketing can be frustrating. A lot of the fastest and most efficient ways to drive traffic to your fitness courses and training is expensive.
One of the great things about the Internet and the changes it has brought to the business world is that many tactics can be performed with little or no cost.
With the use of creative tactics and new technologies, you can reach a larger audience than ever before for your fitness business.
Here are 6 of those most effective fitness business marketing tactics on a budget:
Connect with Known Experts in Your Field
This is so simple you’ll be hitting yourself for not thinking of it sooner. Stop trying to become the best in your field overnight.
Instead, go to the best and ask them to join you. Interview top fitness instructors and nutritionists for an online video. Ask them to answer a few questions for your students. Work with them to produce a new training course.
When you work with the best, you can piggyback off their expertise and knowledge in the industry and grow faster. They will share with their followers and in turn, you’ll gain name recognition for working with them.
Upsell Products on All of Your Channels
Marketing isn’t just about getting more people to your website. It’s about converting a larger percentage of the people already there into customers, or getting your existing customers to spend more. Again this is as easy as it gets. All you have to do is ask.
With Yondo, for example, you can create a custom landing page for each of your video rentals or class slots. On those custom landing pages, liberally link to other videos or offers on your site. You can even link to the offline classes you offer locally if they are relevant.
This same tactic works in the other direction. Have business cards printed with your website’s video store URL on it. Give this to your students and ask them to check out your online offerings.
Start a Support Group on Meetup.com
Meetup.com is the ultimate local get-together site and is a great way to build a loyal following on a small scale as you grow your business.
The key here is to offer real value to people. A good meetup group is one that allows you to engage with attendees while providing them with something interesting and useful. Seminars, meet and greets, or small group chats are all good. You could even hold a free class for people with a networking event afterwards.
Don’t underestimate the value of working with people on a one-on-one basis even as you try to grow your online business.
Analyze Your Competitors
This may seem like a bit more technical, but there are tools out there that will drill down and parse this data for you without having to do much more than copy and paste it into the search box.
The key here is to see what your competitors are doing and then do it better:
- First, go to SimilarWeb.com
- Now enter the URL of your closest online competitor (whether they know about you or not). Honestly, any good fitness coaching or fitness training site will do, but if you can find a good sized local site, even better.
- Next, enter them into the search box and wait for the data. A lot of these numbers won’t mean much, but some of them are super useful:
- Total Traffic – How many people out there are interested in this content?
- Traffic Sources – Where are they getting their traffic from? If it’s coming from Google, that means lots of people searching for that information.
- Most Popular Pages – This is a BIG one to watch for. What pages on that site are getting the most eyeballs? Do you have comparable pages on your site? If not, consider creating them.
There’s a lot more can you pull from here, but even just those three things will give you insights into what your customers are looking for from other sites. Now you just need to offer something similar (but better).
Apply for Online (or Local) Business Awards
Did you know there are a LOT of business awards out there?
Literally thousands of them offered to all types of businesses. Local businesses. Regional. State. Fitness. New businesses. Small businesses.
It doesn’t matter what type of business you operate; there’s an award (probably more than one) out there you can apply for.
And the best part?
Very few people actually apply for these awards, so the pool of competitors isn’t that big. And if you land such an award by offering amazing content or showcasing a couple of really killer fitness case studies, you’ll pick up ample traffic as a result.
But what if there isn’t a good award in your area or the ones you find are too competitive?
Start your own! Again, this is the Internet – you can do anything on a shoestring budget, and a couple of press releases and a call to the local paper will ensure your award gets the coverage you need to generate growth.
Take to the Streets
Don’t forget about the real world when you’re building an online business.
Digital marketing can work wonders when you throw in offline, real world tactics to the mix. Here are a few that work really well:
- Stickers – Slap a clever sticker up in places where you know people will find them.
- Graffiti – You’ll have to pay to do this legally, but you could also do reverse graffiti – drawing your website URL on the sidewalk by cleaning away the grime to spell your name.
- Create a Custom Sign – Post a clever sign on local train platforms or bus stops. You could even just have someone hand out a flyer.
Doesn’t seem like much, but here’s where the digital part gets interesting.
Fiverr.com offers access to hundreds of people who perform gigs for $5 and up. You can find and pay people here to hand out flyers, put up stickers or hang signs around cities you don’t have access to. And it only costs a few bucks.
Marketing Doesn’t Have to Break the Bank
Good marketing is about reaching your goals. If you’re trying to make a difference and build your brand without breaking the bank (or learning how to use a dozen new digital tools), keep it smart, keep it low cost, and keep it simple. These tips will help you do just that.