This short guide will take you through a step-by-step process of everything you need to know about marketing, creating, and selling online courses as a fitness instructor. From picking the perfect selling platform for yourself to how to market your online fitness business, selling your courses is much easier than you may think. If you’re looking to expand your customer base from just selling in-person classes, then you’re looking in the right direction. The online fitness industry is a booming and growing industry as there are many people looking to partake in online fitness classes.
Pick Your Niche
So you’ve decided that you want to pick up a side hustle and make a bit of cash on the side. What better way than to use your knowledge and expertise to create online video courses for people to enjoy watching? Many people have adjusted their lifestyles and work routines from one that has involved lots of in-person interactions to one that is more remote. This may seem a bit alarming if you’re a fitness instructor who has only ever taught classes in person. However, being flexible by offering online classes will only increase your business by accommodating people who have shifted to a more remote lifestyle.
When it comes to choosing what type of fitness classes to sell, the sky’s the limit. Some of the more popular fitness classes that people like to buy include yoga, pilates, HIIT, strength training, barre, and dance. Of course, you don’t need to offer all of these unless you want to. But it would be best to think about your fitness specializations and what you have experience and expertise in. Choosing a specific fitness niche and sticking to it will help you to build a brand and a loyal customer base for your business.
Choosing Your Platform
Now, how should you go about picking exactly where you should sell your online courses? Choosing the right platform to use is extremely important as this platform will serve as the medium between you and your customer base. Using an all-in-one video selling platform will be your best bet. This type of platform will be able to satisfy all of your needs as a seller and help you to create a smooth customer experience. Some of the things that an all-in-one video selling platform may include is a scheduling/booking system, an integrated payment system, as well as the ability to upload or host all sorts of videos or live sessions.
The software platform that we recommend using is Yondo, which is an all-in-one software platform for selling online courses, live online sessions, and videos on demand. This software platform is perfect for kickstarting your online fitness business. Yondo offers the option for you to integrate the software right into your pre-existing website. If you don’t have a website, then Yondo allows you to set up your own website domain. There are a multitude of professionally designed templates for you to choose from and you can also easily customize your own website template to your specifications.
Yondo makes selling fitness courses a breeze as it can act as your online fitness studio. You can sell your videos through monthly memberships, timed pay-per-view rentals or one-time purchases. Additionally, you can offer webinars, video lessons, live online 1-to-1 consultations, and group classes, mimicking an in-person experience. When it comes to these group sessions, Yondo gives you the complete freedom to control the price, schedule, and number of spots available. Your customers can easily book sessions with you through Yondo’s booking feature, making it a streamlined process both for you and your audience. The best part of it all? You get to monetize your expertise with Yondo while keeping 100% of the revenue.
Buying the Right Equipment
Not only are your online courses competing with actual fitness studios that sell classes in-person, but you’re also competing with other online fitness instructors. Making sure that you have a dedicated space at home to record your workouts as well as good recording equipment will bring up the quality of your video courses. Doing this will also make it a much more enjoyable viewing experience for your audience.
Investing in a few lightboxes, high-end audio equipment, a tripod, as well as a video camera will help you to replicate an in-person experience. This will also give you an edge over your competitors who aren’t putting as much effort into their video quality. You may need to record a few mock videos with your new equipment in order to see what works best for you. Additionally, watching a few “How to Edit” videos on YouTube will help you to learn the basics of editing if you don’t have that skill set already.
There are many free editing programs available so you most likely will not need to spend money on one. HitFilm Express is a great free video editing program that you can use to edit your fitness videos. It’s easy-to-use for beginners and video creatives alike and will certainly get the job done for editing your fitness videos.
Creating Your Online Course Content
If you’re a fitness instructor who has had experience teaching students in person then you’re in luck! You probably already have the knowledge of putting together a workout routine and may already have them written down somewhere. If this is the case, you can just transfer your already planned workout regimens from an in-person course to an online one without making too many changes.
If you don’t already have planned fitness routines and have never created a course, then it may be useful to take a moment to sit down and plan them out. First, you need to think about the type of video content that you want to create. Examples of the type of video content you can create are rentals, live weekly classes, and video on-demand courses. Before planning out the workout routine that you want to perform, it’s best that you keep in mind the type of content that you put out and plan your routine around it.
Once you’ve chosen your desired type of video content, start with thinking about the main goal of that specific workout session as well as the duration that you want it to be. For example, you may want to put out a destress yoga workout routine that is a 10-minute rental. You will need to have an outline of all the yoga positions you want to do in the order that you want to do it. Additionally, you will need to write down the duration of how long each yoga pose is held. By doing this, you’re helping yourself to plan out a workout that will reach that desired 10-minute duration. Outlines aren’t perfect and you may need to perform the entire routine while timing yourself and make any adjustments to your outline as needed.
Repeat this process with any type of live workouts or workout routines that you film. If you’re creating recorded content, don’t stress too much about being perfect or if your transition from one exercise to another isn’t clean enough. You can always go back into the recording during the editing process and edit out any mishaps for a smoother video experience.
Pricing Your Content
This is where doing a bit of research will come in handy. You don’t want to underprice your courses and undersell yourself, but you also don’t want to overprice your courses so that potential customers are being turned away. A quick Google search with the term, “Online (your fitness industry here) courses” will yield multiple pricing results that you can keep in mind when it comes to pricing your own courses.
Of course, when you’re doing this research, you should keep in mind the type of content as well as their prices. A yoga instructor may offer courses for what seems like a relatively cheap price, but they could maybe just be 3-day rentals. Or another instructor’s prices may be more expensive but they’re offering live, personalized group classes. You need to take into account the type of courses that you want to teach your audience and price them accordingly.
If you’re an expert in your fitness industry with many years of experience, you can probably get away with charging a bit more for your courses. Your expertise can be a selling point for the content that you offer. Many people will be willing to pay more knowing that they’re buying from someone who has had prior teaching experience and is extremely knowledgeable in their fitness sector.
Posting Free Content
When it comes to building a loyal audience, it can be helpful to have some free content on your socials in order to entice people to buy the full course. By offering free content, people get a preview of the workouts that you offer before they make a purchase decision. This, in turn, can help you gain even more course sales. Some examples of this include having short workout videos on your TikTok, Instagram, and YouTube accounts.
You don’t necessarily need to film specific fitness content that you plan to put out for free unless you want to. In fact, you can just post snippets or short clips of the videos that you already have posted on your video selling platform.
Building A Loyal Audience
If you think that you can just post your video content online for people to buy and your sales will come in, then you’re wrong. It’s important for you to develop a social media strategy for you to help grow a loyal following of people who would be interested in buying your courses. After all, how are you going to promote your courses without any marketing?
The first step to building a social media following is to create a specific fitness niche for yourself on the socials you plan to post on. This helps with your branding, uniformity, and helps you to retain the audience that would be interested in your content. If you were to use a personal account where you post all sorts of topics, people may not be as interested in following you as they’re looking for specific fitness content. Stick to your fitness niche and be consistent with your online posts.
One way to do this is to create a social media posting schedule that you’re able to follow and be consistent with. An example would be posting on TikTok once a day, posting on Instagram every other day, and posting on YouTube once a week. If you aren’t consistent with your social media posting and go on hiatus, the followers that you’ve gained will end up forgetting you, and you don’t want that to happen. Additionally, it’s important to advertise the link to your online fitness courses in your social media bios, captions of your posts, or even in the posts that you create. By doing so, your audience is aware of your fitness business and what you’re offering them.
When it comes to the type of social media content that you post, it doesn’t necessarily always have to be video clips of you performing workout routines. You can create content that is in the realm of what types of exercise you specialize in. For example, if you’re a pilates instructor you may want to do a video on your favorite pilates mats to use, or your favorite brands of clothing to wear while doing pilates. It’s important to think of content to post that will keep your audience engaged, as well as engaging with your audience in the comments of your social media posts. This makes you seem personable and can help you to create meaningful interactions with your audience instead of just ignoring them in the comments section!
With all that being said, selling online video courses is fairly simple. It all comes down to picking a great video selling platform to use such as Yondo, planning out your content, recording/streaming your videos, as well as marketing your fitness business online. You may not get a lot of sales or followers within the first few months and that’s okay!
The last thing that you want to do is be discouraged and give up. Being consistent is the most important part when it comes to growing an online audience who would be interested in buying your video content. Social media growth is almost always slower in the beginning, but once you gain a bit of traction, it’ll be easier to gain more followers who are a part of your audience.