Whether you’re a yoga guru or business coach with a plan, there are a few things you need to remember when putting together a script for your training video.
Remember Your Audience
When making a video, you need to think about who you’re making it for. One of the main aims should be to build a consistent audience. The more people you have returning regularly to watch your videos, the more reliable your income will be.
If you are at the point of producing videos for your chosen field, then you probably already have a good idea of what your audience is looking for. It doesn’t hurt to keep up-to-date with the trends in your area, though. Taking a look at what your peers are doing and how successful they are could give you some ideas of your own. This isn’t about stealing material, it’s about understanding your audience better so you can tailor your content to be as on point as possible. “ Being unique is a must, but not at the cost of audience retention.Click To Tweet
Keep on Point
One of the main issues people run into when writing a training video script is to include too much superfluous material. If people are coming to you for instruction, then that’s just what they want. Focus on the subject of the video, and try and keep tight around that. Be confident in your abilities—and get to the point!
It’s important to remember that online media is a whole different world to traditional media with a completely different audience dynamic. You might feel the need to pad out your script and try to get to that magical thirty minute episode, but if you can say what you need to say in ten minutes, then that’s got a much better chance of keeping people watching until the end and hopefully coming back for more. Quite often when people are searching for instructional material online, they want something short and succinct, so you should think about chopping up those longer lessons into bite-sized chunks.
Keep It Light
If you want to engage audiences online and build up a regular viewership, keep the tone light. You’re the expert, so you’ll clearly be engaged in your topic, but when writing a script, keeping a lighter tone could help more people access your content. People will be coming to your videos to learn from you, but as with the video length, less may be more. You don’t want to overload your videos with a load of dry information when you could make your scripts a bit more fresh and fun.