So you’ve recorded yourself presenting, edited your video, and published it to your Yondo dashboard. Now what? Social Media Marketing.. That’s what!
Marketing is one of the most important aspects of producing sales and is an excellent way to begin to cultivate a loyal audience. We know it can be a daunting task, so we’ve broken down our top tips to successfully promote your videos and courses on Instagram, Facebook, LinkedIn, and YouTube.
As a popular social media platform for users of all ages and backgrounds, Instagram is a solid option for your first social media marketing campaign. On Instagram, you have the ability to share your course using stories, reels, IGTV, or posts. Let’s take a look at how you can maximize each of these features to share your course.
Sharing your course via Instagram story enables you to showcase a short snippet of video or image, prompting the user to learn more about the course. With Instagram, you can track the number of people who have viewed your story as well as the specific people that have clicked on the video, which gives you a comprehensive idea of the impressions your marketing efforts are making. Most importantly, stories allow your customer to interact with your content as they can react to the story using an emoji or Direct Message to you if they have any further questions. Keep in mind that stories only last for 24 hours, so make sure to save them to your highlights if you wish to keep them visible on your profile.
Pro Tip: Utilize the “swipe-up” feature in order to provide the user with easy access to your course’s URL.
Similar to Instagram stories, reels are a great way to highlight a clip or image from your course. Reels are designed very similar to TikTok, meaning that you have the opportunity to actually show yourself alongside your product. Moreover, if you are in the yoga industry, you could give your audience some tips related to your course (through standing in front of the camera and talking directly to them, for example) then at the end of the video guide them to your full course. This can be a valuable way for your customer to get to know the person behind the brand as well as for you to meaningfully engage with Instagram users.
Pro tip: Include hashtags related to your industry/business in the caption to attract as many viewers as possible.
IGTV enables you to showcase a large video, similar to a trailer for a movie. Unlike reels, IGTV videos can extend longer than 1 minute and take up the user’s full screen. This allows for maximum attention on your video.
Users can also like, comment, and share the IGTV video with their friends which gives you the opportunity to expand your audience beyond your core group of customers. Creating a long-form video can also be a productive way to dive into what your business is all about including its backstory, your experience within the industry, or any other information that is pertinent to your customer.
Pro tip: Your video does not have to be super long nor give away too much about your online video course. Rather, take IGTV as an opportunity to share a bit more about yourself and your brand.
Marketing your course via posts can also be an effective way to display your brand. Make sure to include visually aesthetic content including quotes from your course, a behind-the-scenes look at your business, or even something as simple as an image related to your industry. A thoughtful caption also goes a long way towards achieving interactions on your post. Asking for an audience’s opinion on a matter or encouraging users to tag a friend can be a great way to generate momentum in the comments section.
Pro tip: You may find it useful to use Canva to design a post, as they have hundreds of templates for you to choose from that fit Instagram’s format.
As a renowned social media site, Facebook is another popular platform to share information. In addition to more traditional features such as posts and stories, Facebook also offers alternative ways to market a product.
Facebook Groups is a fantastic way to share your product to select individuals. By starting your own Facebook Group or joining a preexisting one, you have the opportunity to build a community of like-minded users who may be interested in checking out your course. Participating in a group also allows you to interact with potential customers on a more personal level.
Pro Tip: Don’t be afraid to guest post on other public groups! This can be an effective way to expand your customer base to people who previously did not know about your business.
One of Facebook’s most notable features is its events section. Through Facebook Events, you can create a public event that invites people of all different interests and backgrounds to check out your course. This can be a great way to generate a diverse audience as well as direct people directly to your course. You may even consider hosting and creating an event for a “welcome” session as a way to bring together all of your new customers from Facebook.
Pro Tip: Set your events to the “public” setting so that they can be accessed by all Facebook users.
If you are able to interact with someone through one of Facebook’s features, don’t hesitate to add them as a friend! This can be a valuable way to allow potential customers to get to know you on a deeper level as well as enable you to cultivate friendships and relationships that go beyond your industry.
Pro Tip: When you request to friend a customer, make sure to follow up with them with a quick message via Messenger as a way to keep building the relationship.
With over 750 million members, LinkedIn is a vital marketing tool to connect with others on a professional level. It is basically the last stand for organic social media marketing. Let’s dive into some tips on how to make your social media marketing efforts stand out on this platform.
If you haven’t already, be sure to set up a LinkedIn profile. On the other hand, if you are a seasoned LinkedIn user, go through your profile and make sure you have filled out all the sections and are happy with the way you have presented yourself. Make sure to highlight accomplishments related to your industry as well as any experience that is pertinent to your course. Double-check that your profile is set to “public” so that potential customers can easily check out your information.
Pro Tip: Adding a cover photo with your business’ branding or logo can be an efficacious way to connect yourself with your business.
Connecting With Others
In addition to setting up a profile/making sure it is complete, connect with others who inspire you. Not only is LinkedIn a valuable platform to explore business opportunities, but it can also serve as motivation for you to continue pursuing your dreams. Specifically, connecting with other small business owners who run their own courses or online consultations can be a great way to keep up with the latest trends and brainstorm other ideas associated with your industry.
Pro Tip: Feel free to message other people in your industry if you want to dive into the details of their business. If you find someone you really connect with, perhaps you could do a collaboration together!
Interact With Other Posts
Interacting with other users’ posts can enable you to introduce your course to new customers. For instance, leaving a short comment directing someone to your course or offering to set up a meeting for them to learn more can be a successful social marketing strategy. Simply liking or reacting to posts can be a great way to get started if you are hesitant to reach out in a direct manner.
Pro Tip: When you leave a comment on another person’s post, ensure that it is personalized and is relevant to the user.
Last but certainly not least, YouTube serves as the world’s leading video-sharing company. Here are two ways to maximize the platform for your business’ benefit.
Create a Freemium Video
Creating your very own YouTube video can be a great way to introduce viewers to your content. This video can come in a variety of forms including you talking to the camera, a mini-presentation/slideshow, a short animated video, or pretty much any other creative outlet you can think of. Keep in mind that it’s important to give a synopsis of what your brand is all about as well as provide a call to action that leads the viewer to your session with Yondo.
Collab With Someone in Your Industry
Collaborating with someone in your industry can allow you to attract more customers to your business. If possible, it is best to collaborate with someone who already has a large following; however, it can also be worthwhile to work together with another small business owner. Either way, collaborating is an effective way to not only generate more views but also learn more about other people’s businesses and how they may differ or be similar to your own.
While each platform has its own unique features, we recommend distributing your social media marketing efforts across them all. Use many of their features as possible in order to expand your outreach to the fullest extent.