How to Create and Sell Music Lessons Online: A Step-by-Step Guide
If you are a music teacher, you can create a music website to share your passion with the world. But, if you want to make money from your talent, then you must have a way to package your knowledge and market it to students across the globe.
As daunting as that may sound at first, the entire process can be simple and even enjoyable if you have the right guidance.
This article outlines the step-by-step process to create and sell music lessons online. By the end of it, you should have a clear plan for how you are going to bring your dream of profiting from your music knowledge into reality.
With that said, let’s jump right to it.
Step #1: Find a Course Hosting Platform
There are a ton of online course hosting platforms available these days. These range from dedicated platforms to all-in-one solutions that take care of everything from content creation (including editing, adding quizzes, drip-feeding content, etc.) to allowing you to accept global payments.
The platform you choose will depend on a variety of factors, such as the types of media you intend to use in your course. For instance, will you be using videos, PDFs, quizzes, etc.?
It also depends on other factors such as:
- Ease of use
- Special Features
- Customer Support
Once you’ve chosen an artist-friendly music lesson platform that makes it easy for you to create/upload, market, and sell instructional materials, you can move on to the next step.
Step #2: Figure Out How Many Courses to Create
As a music teacher, there are a lot of different ways you could branch out in your offerings.
For instance, you might offer:
- Sheet music
- Video tutorials
- Warm-up tapes
- Audition prep
… and so on.
You might offer these as one main course, multiple mini-courses, lesson packages, starter kits, subscriptions, or even live group workshops.
For the purpose of this article, we will focus on creating video music lessons online. So, your next step will be to think about what you want to teach, and how you’re going to do it.
In other words, how many courses/modules/lessons are you going to create?
By this point, I’m assuming that you’ve chosen your musical instrument and genres, and you know who you’re going to teach (whether it’s children or adults), and you have a learning method that is appropriate for that age group.
What you need now is to think about how you are going to deliver the lessons, and how many modules it’s going to take to achieve the goal.
Once you’ve determined that, it’s time to move on to the next step.
Step #3: Design a General Syllabus of the Lessons
Your next step is to create a general syllabus of the lessons to be taught and what will be taught in each course.
In order to build a new engaging music curriculum, you must ensure that your classes are consistent.
As much as you need structure to keep your students on track, you must avoid repetition as this will do nothing to help your engagement levels.
Here are a few tips to help you build an engaging music curriculum:
- Choose the theme for the week, month, or quarter. You can also include holiday or seasonal themes as part of your curriculum.
- Choose sequential learning objectives for your students based on state or national standards.
- Divide your overall course into different music concepts that you can focus on for the different lessons. For instance, you might choose one music concept that your class will focus on for 3 to 4 lessons.
Step #4: Create a Script for the First Course
Your next step is to create the script for your music course video. In order to create an effective script, make sure you define your goals. Do a sketch or plan that outlines exactly what your goals are and identify all the different elements that will influence your results.
You must know exactly who your audience is, what your goals are, how you intend to achieve those goals, and the value that your music course will provide.
With this information in hand, it will be a lot easier to come up with an engaging narrative that will captivate your audience from the start.
Here are a few tips to keep in mind:
- Focus on a Single Message: If you jump from one message to the other, you will likely confuse your audience (and lose them), so make sure you stick to one core message in each lesson script.
- Include a Call to Action: What is it you want your viewers to do after watching your video? Do you want them to share it, sign up for another class, subscribe to your newsletter, watch the next video, etc.? Whatever it is, make sure your narrative builds toward that end.
- Get Feedback: There’s no denying that your audio script will help your content structure, but it’s also important to ensure that it resonates with your target audience. One way to do so is to get feedback from some people in your audience who can provide you with valuable feedback.
Whether they approve or criticize, you’ll either boost your confidence or you can use the negative feedback to improve your script and reinforce your narrative from the perspective of an outsider with fresh eyes.
Either way, you will end up with a better script by asking for feedback.
Step #5: Record, Edit, and Upload the Video
Record: Your next step is to record your course video using actual instruments and props. To record your video lessons, you need to have a high-powered video camera, good lighting (natural is always best), and a way to steady your camera, such as a tripod.
Alternatively, you can use a tool like Camtasia or ScreenCastify to easily record directions and processes on your computer and then upload them to your video.
Edit: You can then edit your music lesson video with any video editing tools like InVideo, which has all the tools you need to cut, crop, apply filters, enhance quality, and convert videos to any format you choose.
Upload: Next, you can upload your video to your chosen platform, after which you’ll be able to generate a link that you can share with your audience.
And remember, the more prep you do, the less time you have to spend editing your online course video.
Your prep includes having a well-written audio script so you have a structured recording that minimizes your post-production editing effort.
By spending a bit of extra time prior to recording your video, you’ll save yourself tons of time and effort later when you need to cut out parts where you were scrambling in the middle of the recording session, repeating yourself, or stumbling over words.
Step #6: Share the Video Through Various Digital Marketing Channels
Your next step is to get the video in front of the eyes of your potential students. There are many different ways to do this.
Here are some of the most commonly used (and most effective) methods:
- Share the Video on Your Blog: Many web design platforms allow easy integration of your online music lessons onto your website or blog. This means you can directly share your online course on your blog with little hassle. Additionally, you can write blog articles on topics related to your video course and include a link to the online music lessons to make it easier for readers to find your course.
- Advertise in Your Emails: Another way to reach more people is to advertise your new music course in the emails you send to your contacts and subscribers. You can include a link to it in the email body as well as your email signature.
- Join Music-Related Groups: Music-related social groups on Reddit, Facebook, and other sites are great ways to get the word out about your online music lessons. Just remember not to spam the group with your link, but rather provide value through helpful and insightful posts and replies to others before asking members to visit your link.
Step #7: Build a Following
Once the video lessons are online, it’s time to start building a following to whom you can market your course.
Keep in mind that the success of your online music business depends on the quality of your content. In addition to the actual course material, you must also create great (free) content that will help you build an audience.
This way, you’ll be able to target relevant people and get them to subscribe to your list, read your blog, follow you on social media, and so on.
This makes it easier for you to connect with them, build relationships, and market your product to them – and, since they are already interested in your content, it’s more likely that they will convert into paying customers.
Here are a few tips to help you build a strong following:
- Create Free Content: Create and share lots of free material that showcases your music expertise and knowledge. This can be anything from blog posts to videos, emails, social media posts, etc. Guest posts, in particular, are a great way to achieve this. The more your readers love your free material, the more they will trust your paid material to be just as good, if not better. In their minds, it will be something that is worth paying for.
- Analyze Your Competitors: One way to grow your following fast as a music teacher is to analyze your competitors. Find out what other successful music teachers in your space are doing and use that information to help you inform your own strategies and find ways to differentiate yourself to make your brand more memorable.
- Be Consistent with Your Brand: Consistency is key when it comes to building a strong following online. The overall tone of your online presence (blog, social media, YouTube, email, ads, marketing materials, etc.) should always be aligned with your brand. Make sure there are no contrasting messages that might confuse your followers.
Step #8. Find Sellers for the Course on Yondo
Yondo is an all-in-one video eCommerce platform that helps you take your music business online and free up your time so you can focus more on creating your music lessons.
With Yondo, you can decrease variable expenses involved with using multiple third party platforms and increase revenue by selling your music lessons directly from your own site or from your own branded online store. The platform allows anyone to instantly start selling things like:
- Live online group classes
- Videos on demand
- Live 1-to-1 Video Consultations
- Prerecorded live simulated sessions
… and much more.
You can sign up for a free 14-day trial, and in just minutes, your video courses will be available to customers across the globe.
To start selling your music courses, all you have to do to get started is record your video lessons and drag them into the Yondo video uploader.
You can then offer your videos as a monthly membership, a pay-per-view rental, or even both. The platform takes care of everything, including payments so you have more time to focus on doing what you love.
Yondo also offers a multi-vendor expert marketplace solution, which is a reliable system that allows you to instantly scale thousands of sellers and product offerings at the touch of a button.
Here are a few of the amazing features you get when you start a scalable online marketplace using Yondo:
- Seller Controls: You get full control over what your sellers can offer in your marketplace.
- Payment Controls: You can decide the percentage revenue of each seller on your marketplace.
- Customizations: Add unlimited customizations and third-party integrations to meet your marketplace specifications.
There you have it. A simple step-by-step process to help you make more money selling music lessons online.
As a music teacher, you’ve already mastered the world of songwriting, music theory, technique, and flow. Now it’s time to package those skills into a high-quality product that you music students will happily pay for.
This article has provided you with everything you need to know to get that done. So use the tips outlined here to help you expand your teaching options and boost your income starting right now.
Are you ready to create and sell music lessons online? Share your thoughts in the comments below!
Ron Stefanski is a website entrepreneur and marketing professor who has a passion for helping people create and market their own online businesses. You can learn more from him by visiting OneHourProfessor.com